Alessia Sersanti Fashion Design: Where Art Meets Craftsmanship

With roots deeply embedded in a world of aesthetic exploration and refinement, Alessia Sersanti’s creative journey has been fueled by a desire to expand and redefine boundaries. Her passion for creativity drove her to new heights—armed with her luggage full of artworks and vivacious taste, she set out on a revolutionary adventure to San Francisco. She studied marketing and communications at Golden Gate University, co-founded a digital marketing communication agency, and worked on her fashion talent at San Francisco Apparel Arts.

Returning to Italy with a focused vision and unrelenting drive, Alessia earned a certificate in Bag Structure & Design at the Accademia di Costume e Moda in Rome. After graduation, she found invaluable guidance from Mr. Gianfranco Lotti, a master artisan renowned for his luxury structured handbags and founder of a prestigious leather goods house established in Florence in 1968. Under his mentorship, she designed and produced a line of women's leather handbags. Each piece in this collection reflects the perfect blend of the finest materials, impeccable Italian craftsmanship, and meticulous attention to detail.

Since 2017, Alessia Sersanti has been dedicated to designing handbags and art that embody sophistication and timeless elegance. Her passion for design and commitment to quality led her to establish her own brand and introduce a luxury capsule collection of exclusive handbags tailored to the sophisticated tastes of the Asian market.

The 2018 AS Handbag Collection showcases a perfect blend of Italian craftsmanship and Asian aesthetics. Each handbag is a work of art, expressing Alessia Sersanti's distinct vision and creativity, with sleek, minimalist designs and vivid, vibrant patterns.

Explore the collection through our featured banner images and get an inside look with our ad campaign video. 

You can also take a glimpse at the AS Handbag Capsule Collection.